Publication: CREDS – Using knowledge exchange to help research make sense

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CREDS: A research centre looking at how reductions in energy demand can support the transition to a net-zero society.

As we develop new ways of living to meet the challenges of climate change, taking people with us on this journey of change is fundamental. This means reflecting on how we all talk about what net-zero really means.

Typically researchers outline the science well, but this can be difficult for the public to understand; politicians have power and can be influenced (although sometimes by vested interests who want to maintain the status quo) and activists appeal to our emotional and moral responses. We need an engaged public who understand the challenge and this can occur by getting the science, politics, and activist communities to work collectively. This is where knowledge exchange (KE) comes in.

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