Telling Tales: Communicating UK energy research through fairy tale characters

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CREDS new paper, published in Energy Research and Social Science, uses fairy tale characters as metaphors to re-communicate insights from energy research in the social sciences to non-academic audiences, highlighting barriers in current UK policies as well as opportunities to bring about change.

Motivated by the typically specialist language of energy research in the social sciences, CREDS developed a way to re-communicate research insights around climate change to broader audiences – like policymakers – who have the power to enact change based on existing findings. Building on the current momentum of storytelling in energy research, CREDS believes that fairy tale characters can act as useful metaphors for re-communicating salient points and potential routes forward.

Read more here.

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